I recently asked myself, why would busy people care about something that doesn’t affect them on a day-to-day basis? In Britain there is a tendency to associate conservation with Zoology. The language used can turn people off. I wanted to go and do a bunch of pieces in one day on Brick Lane, illegal pieces, so they need to be completed quite fast.
The ‘Save the Bees’ family day came about in some ways just to have some sort of deadline, I think. So Tom and I decided we would have murals done and spread the message in this way to help attract people. On that day we were going to celebrate the fact that we had painted all those pieces and we were going to collect together a bunch of people whose livelihoods depend on bees. There are so many products out there for which bees are essential and it was great to have people like Hiver beer, Dead Gents clothing and Inkkas to broaden peoples’ horizons.